Key Points
- Average puppy price on Pets4Homes reached £989 in December 2025, up 18.7% year-on-year
- Puppy supply on the platform recorded its first sustained growth since 2021
- Around 1.3 million pets were rehomed via Pets4Homes in 2025
- Miniature Dachshund is the most commonly advertised puppy breed on Pets4Homes
- French Bulldog is no longer the most commonly advertised breed on the platform
- Mixed breeds account for 35% of puppies sold on Pets4Homes
- Pedigree share has declined to 65%
- Puppies are selling faster on the platform, with listings closing in around 20 days
About the Data
Pets4Homes is one of the UK’s largest online pet marketplaces and is part of Pet Media Group.
The platform attracts over 4 million monthly users and rehomes more than 1 million pets each year. Pets4Homes reports that approximately one third of all puppies advertised in the UK are listed on the platform.
For this report, Pets4Homes analysed data from 8,121,082 pets rehomed between January 2019 and December 2025, alongside platform traffic and advert engagement data.
Market Activity and Pricing
According to Pets4Homes data, the platform has seen a change in market activity following several years of decline after the Covid-era surge.
The average puppy price on Pets4Homes reached £989 in December 2025. This represents an increase of 18.7% compared to the previous year. 2025 marks the first period of sustained growth in puppy supply on the platform since 2021.
Pets4Homes also reports that 55% of the increase in puppy supply seen during COVID has now been absorbed.
Longer-Term Price Context
While prices have increased in 2025, the report indicates that average puppy prices on Pets4Homes remain below peak levels seen during the Covid period.
Breed Listings Change After a Decade
According to Pets4Homes data, the most commonly advertised puppy breed on the platform has changed for the first time in ten years.
Top 5 most advertised puppies on Pets4Homes in 2025:
- Miniature Dachshund
- Cocker Spaniel
- French Bulldog
- Cockapoo
- Labrador Retriever
The Miniature Dachshund has risen from 16th place in 2018 to number one. The French Bulldog is no longer the most commonly advertised breed on the platform.
Growth in Mixed and Hybrid Breeds
Pets4Homes data shows a continued shift in the types of dogs advertised on the platform.
Mixed breeds account for 35% of puppies sold on Pets4Homes, up from 18% in 2014. Pedigree breeds represent 65%, down from 82% a decade ago.
Hound-type breeds account for 12% of puppies advertised on the platform, up from 4%. Toy breeds account for around 10%.
KC Registration Reporting Declines
Among pedigree listings on Pets4Homes, 22% state that the litter is or will be registered with the Royal Kennel Club. This is down from 38% in 2018.
Pets4Homes notes that KC registration data is self-reported by breeders.
Pricing Differences by Breed
Based on Pets4Homes listings, the most expensive dog breeds in 2025 are:
- Cavalier King Charles Spaniel: £1,441
- Golden Retriever: £1,436
- Maltipoo: £1,434
- Goldendoodle: £1,386
- English Bulldog: £1,367
Largest price increases compared to 2024 on the platform include:
- Staffordshire Bull Terrier: +27.8%
- Whippet: +22.1%
- Toy Poodle: +21.2%
Breeder Characteristics and Pricing
Pets4Homes data shows differences in pricing depending on breeder attributes.
Puppies from licensed breeders listed on the platform average over £1,500. Prices are 52% higher than those from unlicensed breeders.
Breeders with 4+ star reviews receive, on average, 17% higher prices. ID-verified breeders command prices around 23% higher.
Regional Price Variation
Based on Pets4Homes listings, average puppy prices by region in 2025 are:
- London: £973
- Scotland: £969
- South East: £950
- North East: £765
For individual breeds, Labrador puppies listed on Pets4Homes are 77% more expensive in London than in Northern Ireland.
Demand and Listing Activity
Pets4Homes data shows increased activity across listings.
Median time to first enquiry is around 5 days. Median time to listing closing is around 20 days. This is down from around 40 days in 2023.
Demand Differences Across the UK
On Pets4Homes, dog listings receive 143.8% more views than cat listings on average.
However, Scotland, London and the North East show relatively higher interest in cats compared to the platform average.
FAQ’s
What is driving the increase in puppy prices?
Pets4Homes data shows rising prices alongside increased activity and stabilising supply following several years of decline.
Which dog breed is most commonly advertised on Pets4Homes?
The Miniature Dachshund is the most commonly advertised puppy breed on the platform in 2025.
Are mixed breeds becoming more common?
es. Mixed breeds account for 35% of puppies sold on Pets4Homes, up from 18% in 2014.
Are puppies selling faster than before?
Yes. Listings on Pets4Homes now close in around 20 days on average, compared to around 40 days in 2023.
Do some breeders charge more than others?
Yes. Pets4Homes data shows that licensed, reviewed and ID-verified breeders are associated with higher average prices.
Further information
Pets4Homes UK Pet Market Report 2026
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