WildWash is a UK-based pet care brand founded by Andrew and Jane Cooper, developed from their experience running a pet boutique and grooming spa. The company produces natural, pH-balanced grooming products made in England, using essential oils and ingredients designed to be gentle on animal skin and coat.
WildWash has been ranked the #1 ethical pet grooming brand in rankings published by The Good Shopping Guide, with a reported score of 98.
Key Points
- WildWash has received ethical accreditation from The Good Shopping Guide
- The brand achieved a reported ethical score of 98
- Rankings assess factors including transparency, environmental impact, animal welfare and supply chain practices
- The results are based on independent scoring criteria published by The Good Shopping Guide
The ranking
The Good Shopping Guide has published ethical rankings for pet grooming brands, in which WildWash is listed as the highest ranked brand.
The organisation states that its scoring is based on publicly available data and assessment across a range of ethical criteria.
What contributes to the score
WildWash’s score reflects its approach to product formulation and business practices, including:
- Full ingredient transparency across products
- Use of essential oils
- Formulations that do not include parabens, phthalates, phosphates, petrochemicals, sulphates or PEGs
- No animal testing
- Ethical business practices
How the rankings are assessed
The Good Shopping Guide evaluates brands across multiple areas, including:
- Ingredient transparency
- Environmental impact
- Animal welfare policies
- Supply chain responsibility
- Corporate governance
Full rankings and methodology are available on The Good Shopping Guide website.
What WildWash said
WildWash founder Jane Cooper said:
“We have always believed that ethics should be the foundation of pet care, not an afterthought. Achieving a GSG Ethical Score of 98 and being recognised as the #1 ethical pet grooming brand confirms that our commitment to transparency and integrity truly sets us apart.”
Find grooming services
Dog guardians can explore grooming services and professionals listed on Yappily:
Further information
Ethical rankings published by The Good Shopping Guide
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