Canine enrichment has become an increasingly important part of supporting dogs’ mental wellbeing, with owners looking beyond traditional toys in favour of products that encourage natural behaviours, problem-solving and engagement. As demand for enrichment solutions continues to grow, innovative brands are expanding their ranges to meet the needs of dogs of all sizes.
Play9 has announced the launch of The Roolo® Mini, a compact version of its award-winning enrichment toy, developed in response to requests from dog owners for a smaller alternative to the original.
Brighton, UK – Following the breakout success of their award-winning Roolo® dog enrichment toy in 2023, and the launch of their 100% natural Tuki’s® Treats range last year, Play9 is once again raising the bar in canine enrichment with the introduction of The Roolo® Mini – a compact evolution of their ground-breaking original.
Responding to growing demand from pooch parents for a smaller version of the iconic Roolo®, the Mini has been thoughtfully designed to bring the same enrichment benefits to even more dogs.
Standing 4/5ths the size of the original, The Roolo® Mini has been carefully proportioned for small-to-medium-sized dogs. A redesigned treat opening has been optimised for smaller rewards and smaller mouths, while its compact size also creates a fresh challenge for larger dogs and makes it the perfect companion for training sessions, travels, and everyday adventures.
Crucially, the Mini retains everything that made the original Roolo® a category-defining success: durability, unpredictability, and the power to keep dogs mentally stimulated and physically engaged.
“We didn’t change the formula; we just shrunk the frame,” said the Play9 team.
“The Mini delivers the same instinct-led play in a size that better suits smaller dogs. It’s the same legendary Roolo® DNA, tailored for the small to medium waggers.”
In a thoughtful nod to canine vision, Play9 has also introduced a fresh colour for the Mini. While the original Roolo® became instantly recognisable in its signature ‘Roolo® blue’, the Mini arrives in a warm sunshine yellow, reflecting the two colours dogs can see most clearly.
The result is a toy that doesn’t just stand out on shelves, but also stands out to the dogs it’s designed for.
The launch of The Roolo® Mini marks the latest chapter in Play9’s mission to redefine how dogs play, eat, and engage with the world around them. From pioneering enrichment with the original Roolo®, to advancing natural nutrition with Tuki’s® Treats, the brand continues to innovate at the intersection of wellbeing and design.
Play9: Expanding the Enrichment Revolution
With The Roolo® Mini, Play9 extends its reach to a broader audience of dogs and pet parents, reinforcing its position as one of the UK’s most exciting and forward-thinking pet brands. By listening closely to its community and evolving its products accordingly, Play9 continues to deliver meaningful solutions that enhance dogs’ daily lives.
About Play9
Founded in 2023, Play9 has quickly established itself as a leading innovator in the pet industry. Best known for its award-winning Roolo® enrichment toy and its bold, creative approach to branding, the company is dedicated to improving the mental and physical wellbeing of dogs through thoughtful product design. With the addition of Tuki’s® Treats and now The Roolo® Mini, Play9 continues to push boundaries, creating products that dogs love and pet parents trust.
For more information, please visit: https://www.play9.co.uk
Frequently asked questions
What is The Roolo® Mini?
The Roolo® Mini is a smaller version of Play9’s award-winning Roolo® enrichment toy. It has been designed primarily for small and medium-sized dogs while offering the same instinct-led play experience as the original.
How big is The Roolo® Mini?
The Roolo® Mini is approximately four-fifths the size of the original Roolo® and features a redesigned treat opening for smaller treats and smaller mouths.
Why has Play9 launched a Mini version?
The new product was developed in response to customer demand from dog owners who wanted a smaller version of the original Roolo®.
What colour is The Roolo® Mini?
Unlike the original blue Roolo®, The Roolo® Mini is available in sunshine yellow, a colour chosen because it is one of the colours dogs can see most clearly.
Where can I find out more?
More information about The Roolo® Mini and Play9’s full range is available on the company’s website.
Useful links
- Play9 website – https://www.play9.co.uk
- Learn more about the original Roolo® enrichment toy – https://www.play9.co.uk
- Explore Play9’s range of canine enrichment products – https://www.play9.co.uk/products
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